A Familiar Mural, Repainted Again
Houston’s iconic “Be Someone” mural—a long-standing message painted across the I-45 bridge—was unexpectedly repainted over the weekend. But instead of a social message or protest slogan, it now reads one thing in giant yellow letters: “Mog Coin.
What’s MOG Doing on a Bridge?
It’s unclear who repainted the mural, but photos started circulating online around March 31st, and by April 1st, the new version had made its way to local media and crypto Twitter. The message is clear: someone is using street art to push a meme coin. Whether it was an artist, a holder, or just a fan of Mog Coin, no one has taken credit yet.
A Houston Staple Since 2012
The “Be Someone” mural has been part of Houston culture for over a decade. It’s been repainted many times—sometimes for political messages, sometimes for artistic ones—but this may be the first time it’s been used to shill a cryptocurrency. The mural sits on a railway bridge over a major highway, so thousands of drivers see it every day.
Community Reactions: Mixed
As usual, reactions are split. Some locals aren’t happy about it, calling it vandalism or unwanted advertising. Others—especially those active in crypto—are calling it one of the boldest meme marketing moves this year. On X (formerly Twitter), MOG fans are already turning the mural into content and memes.
Is It Official Marketing? Probably Not
There’s no confirmation that this was organized by the Mog Coin team. The coin itself has a massive community, and it’s not uncommon for holders to promote tokens in unconventional ways. So far, there’s been no statement from the creators of Mog Coin or the artists behind the original mural.
Art, Memes, and Real-World Crossover
This isn’t the first time meme culture has spilled into the real world, but it’s a pretty striking example. Whether it’s a flash stunt or a new wave of guerrilla meme coin marketing, it shows how crypto projects—especially meme tokens—are finding unexpected ways to stay visible.
Final Thought
Love it or hate it, the MOG mural in Houston got people talking. And in the meme coin trenches, attention is everything. Whether it’s a pump driver or just a cultural footnote, this is one more example of how crypto is bleeding into everyday life—sometimes literally on the streets.
